Google Penguin is the latest algorithm that created a great buzz in SEO realm since its inception has scared the daylights out of every blogger. A lot of bloggers have even tried to cut off their deals with seemingly less known SEO firms and links exchange schemes were completely thrown right into the trash.
What is the first thing you do when you need an accountant, plumber, doctor, lawyer or web design company? You ask a friend for a referral, don’t you? Why? Because you trust the recommendations of friends, family and people you know. For your own business, instead of waiting for the occasional referral, implement a system to generate referrals. Use the “I’ll wash your back if you wash mine” approach. It usually works, as long as you partner with companies you know provide good products or services.
Read the company’s blog. Reading, and commenting, on the company’s blog is yet another way for them to get to know your name, and your capabilities. If you’re up to date with the company’s blog, you can point out a post that you agree with in your cover letter, or ask a question about the blog in your interview. Another plus – company blogs=job posting gold mines.
Know how they work. Your prospective web design company should sit down with you, know what you want and how to get it done. They should spend a great deal of time knowing how your website will work for your business. In addition, the company should be able to offer you other services like web design company brisbane, pay-per-click management, Internet marketing campaigns, just to name a few.
Start your own blog. The potential here varies depending on what type of job you’re looking for. But if you want a job that involves writing, or any type of digital communications, you must blog, if you aren’t already. As long as it’s well written and inoffensive it doesn’t matter what you blog about but you’ve got to do some walking web design company if you’re going to be talking about your writing skills. Having your own blog lets you produce a quality writing sample without having to be formally published.
If you are not from the area it can be difficult to envision. This might help… Imagine typing “New York web design” into Google’s search box and getting hundreds of pages with thousands of links of returns. Instead of clicking on those links however, you’re walking into hundreds of offices; each offering their own unique flavor of Web design.
The purpose of having the website is for it to work for you but your website cannot update itself or communicate back to your potential customers in the same way as you would. Keep it fresh, keep it active and respond to those who take the time to visit your site and request your attention.