The stock market saying, “the trend is your friend”, can make you wealthy when investing in stocks and when choosing a home-based business. What does this saying mean? If the stock market is in an uptrend, you should buy stocks, and if the stock market is in a downtrend, you should not buy stocks. In general, it is much more difficult to make money if you invest against the overall trend.
In our case study, a start-up business approached his target market, and asked them if they knew a good accountant in their area. They had one of three responses: No, I don’t know an accountant; yes I know an accountant; or no response.
Duplicity is out: You may have accounts in different social media sites. But posting duplicate content on different sites will not do much for your business. Always post original stuff that is relevant to the site you are on. Facebook is for friendship, fun and games and Read my blog is very professional. Don’t post the same things to both the sites!
Don’t Say You’re A Freelancer/Consultant… : Unless you are actually doing it! This means you can provide references from actual real clients. However, the sad truth is, that most people just change their title to consultant anyways. The problem is that this can be more detrimental to your job search than just listing “unemployed”. Once the hiring manager or recruiter call you and question you on your consulting activities and they realize you don’t have any, it’s all over.
When applying to jobs online – if there is an option to upload, then use the MS Word. If the only option is to copy and paste into a text box, then use the plain text (.txt) version.
Trying to do it all is like throwing spaghetti at the wall to see what sticks. This strategy is not only exhausting, it is largely ineffective. Instead, develop an online visibility plan that is clear and focused. Not only will you quickly see results, but you will save yourself countless hours of time and frustration. Following are some steps to get you started.
Overall, I find the profile enhancements to be a move in the right direction. LinkedIn is making it possible for you to have a top notch professional website virtually for free. As with any new change, the kinks need to be worked out. However, I think the end result will be worth it. You may want to check out Jason Alba’s ‘New LinkedIn Profile Webinar’, on January 17, 2013 for more information on the changes. Follow us on Twitter and Facebook.