A standard feature of blogs, tags and categories are some of the most misused features of blogs. All too often they are added to blogs and blog posts, without a thought as to how the users will actually interact with them.
Two major factors that keep a company cutting edge and in front of your clients is content generation and the content distribution channels used. Content is considered news about projects your company has completed, contracts you have won, awards you have won, offers and promotions, articles you have written, new website launches, new products, and pretty much anything else deemed newsworthy. How will they know unless you tell them? Your potential clients are not visiting your site everyday to see what is new. It is your responsibility to tell them, and tell them often. This constant communication builds brand loyalty and creates a community of clients, not just a random encounter!
Or, another time, I was really procrastinating about writing a personal score post. I sat around for hours struggling with writer’s block. Then I was like “Ah, whatever, I’ll write the post in iambic pentameter.” (the kind of stuff Shakespeare wrote).
It may not be something that you do as part of your main workout obviously because of the expense it brings. That’s why the idea is to add it as part of the workout. Something to get out and change it up a bit. Get out of the walls at the gym or get away from your boring run that isn’t all so exciting.
Now of course in order to get into wakeboarding enough to use it as part of your workout, you obviously will need a boat, wakeboard, wakeboard handle and rope, life vest, and all the other gear required to enjoy this sport. So to some degree I guess this sport and workout is something a little more geared towards those with a boat and the gear or to those looking into buying them. But if you do have it or are planning on getting involved with this great sport, just think of what good it can do for your workout.
Where and when to display categories and tags is both an Information Architecture and Usability consideration, so you need to consider these points for your blog’s front end. My only tip without writing a whole post on this topic… don’t overload the page with links, you want to coax the user into clicking on something, not offer them hundreds of links (i.e. a tag cloud) to choose from.
I hope these strategies have helped you realize that marketing and PR doesn’t have to be expensive or hard. If you work smart and implement a clear system of executing these tactics it will be reflected in your bottom line. Even in this economy.